Out of home is rapidly evolving, and so are the players in it. This week, Danoo and IdeaCast, which recently merged, announced they are rebranding the combined entities as Reach Media Group. RMG will initially focus on three segments: the…
The glory of Craigslist is “its size and its price,” notes writer Gary Wolf in a provocative dissection of the site in the September edition of Wired. But “Craigslist is one of the strangest monopolies in history, where customers are…
Fisher Communications, Seattle-based owner of TV and radio stations in the Pacific Northwest, announced this week its launch of 43 hyperlocal neighborhood Web sites in its home market. Fisher's goal is to create a network of neighborhood sites in Seattle.…
Techcrunch reports that Twitter has integrated geolocation into its API -- first for third-party developers then on its own site. This has lots of implications for any businesses that have begun to utilize Twitter to inform people about events and…
EBay’s one-month trial program selling new GM vehicles has resulted in 2,400 offers, according to GM (as reported by The Los Angeles Times). EBay’s trial, which could be extended nationwide, has been set up for 225 of GM’s 250 dealerships…
Yesterday, I had the chance to talk to Shooger president and cofounder Alex Stancioff. Stancioff has some mileage in the local search space, having cofounded local SEM firm ClickForward, which was acquired by Yellowbook in 2006. This is the reason…
This is a question we're often asked. One answer is to look at Millennial Media's most recent figures. In the midst of its monthly mobile marketing "Scorecards," it recently reported the top 10 mobile ad categories, extrapolated from activity on…
Hyperlocal, everyone’s favorite unproven concept, has been back in the news this week. It started a couple of weeks ago. BackFence Founder Mark Potts announced that he has formed a high-profile team and built ad technology to drive network and…
Web.com and MerchantCircle are teaming up to leverage Web.com’s appeal as a provider of “premium” SMB services, and MerchantCircle’s appeal as an introductory-level provider of SMB services that is more oriented toward building traffic and selling advertising. Web.com is a…
Brian Jurutka, VP, comScore, chatted with us over lunch yesterday and mentioned a new project comScore is working on. With massive amounts of online user data from its million-strong U.S. panel (another 1 million panel members are outside the U.S.),…
NearbyNow's newly launched magazine apps are proving to be popular among iPhone users right out of the gate. The Seventeen Magazine "fashion finder" app is currently No. 6 in the Lifestyle apps section, while the Runner's World app is among…
The overlap (and confusion) between “local” and “personalization” has always been a big one. And that’s not necessarily a bad thing. Online media pioneer Neil Budde is the founding publisher of WSJ.com and former head at Yahoo News. Budde has…
I just received a note from Center'd that the company has extended its online local search and discovery engine to the iPhone. The app, available starting today, carries the new categories of local discovery that were unique to the online…
Right after hearing about some of Yelp's new milestones last week, I received a note from Qype head of marketing Andrew Hunter about its recent growth. Specifically, the site has reached 14 million monthly unique visitors and has added Italy…
I recently had the chance to catch up with G5 Search Marketing CEO Dan Hobin about the company's recent appearance on Inc. Magazine's "Fastest Growing Private Companies in America" list. At No. 146, the company had 2008 revenues of $3.4…
MSNBC.com, the Seattle-based entity co-owned by Microsoft and NBC, has acquired EveryBlock, Adrian Holovaty’s hyperlocal site. The price was apparently “several million dollars,” per reports. The six-person site, an outgrowth of Holovaty’s Chicagocrime.org, is a leading-edge example of “mapping journalism.” It maps…
Newspapers are down in the dumps. But they remain powerful forces in local. Accordingly, the search engines (Yahoo, Google and Microsoft) are now beginning to fight for partnerships with newspaper sales channels, which they see as one of the best…
Video ad provider AdVideo announced today it will work with Yellow Pages Group Canada to help the publisher deliver online video to its SMB advertisers. YP publishers continue their push to integrate video into the local ad bundle, for many…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. ReachLocal Grossed $147 Million in ’08, Projects ’09 Growth One of the big questions in local has been how…
One of the big questions in local has been how well ReachLocal is doing. The SMB online advertising consultant was reportedly valued at $305 million after an October 2007 investment round. While ReachLocal says that number is “inaccurate,” the company’s…