YPA, ADP Organize Opt-Out Info

The U.S. directory industry's two leading trade groups (YPA and ADP) have joined forces to promote a Web site, www.yellowpagesoptout.com, that allows consumers to search for opt-out information on local publishers by typing in their ZIP code. This site is…

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Sensis Continues to Grow Print

The Australian directory publisher Sensis posted 4.9 percent growth in its Yellow and White directory business (print and online combined) for the year ended June 30. Print directory (White and Yellow) growth for the period was 2.5 percent, while online…

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Yellix Dials In to Mobile Social Networking

This morning I received an e-mail from Claudia Poepperl, previously of mobilePeople, regarding the first product to come out of her new company, Adaffix. Known as Yellix, it's a mobile app that identifies incoming calls with Facebook information of the…

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Pay per Call Moving Into YP Mainstream

We've been hearing more and more chatter in the Yellow Pages business about pay-per-call advertising programs, in print as well as online, moving beyond selective use and into the mainstream. Our latest conversation supporting this assertion was with Bill Dinan,…

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Free Mobile Webinar Replay Now Available

In case you missed our webinar yesterday on mobile local media and advertising, a free webinar replay is available here. It is a streaming Windows Media file that includes slides and audio. The slide presentation itself is also available for…

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Jivox Updates Its SMB Video Ad Platform

Following closely behind the launch of Spot Mixer's version 2.0, Jivox has announced a new series of SMB video ad creation tools. This also follows the May release of its video management tool for publishers. The new features include (according…

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