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Outside.in Scores $7 Million; Alliance Formed With CNN

Outside.in, the blogger and hyperlocal news site aggregator, has scored $7 million in a new round of financing that includes CNN -- a relationship that will involve a content tie and that echoes MSNBC.com's outright acquisition last summer of Everyblock.…

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Twitter Added to Citysearch SMB Profiles

Citysearch today became the first SMB site to integrate Twitter functionality into its claimed SMB profiles. The move complements earlier efforts to integrate the SMB profiles with Facebook and consumer social media options. Citysearch SVP of publishing Kara Nortman tells…

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Willow Bay Talks About Huffington Post LA’s Launch

The Huffington Post has branched out into local editions, and has just launched its fourth site: Los Angeles. Prior rollouts have occurred in Chicago, New York and Denver. Former ABC TV Correspondent Senior Editor  Willow Bay is running the LA…

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It’s Amazing What Salespeople Can Discover

  Discovery is the most important step of the sales process since it is when the customer gives the salesperson a roadmap that helps him or her clearly understand the best products to present. Rather than being overwhelmed by the number of…

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Augmented Reality: Getting Closer

We've written about augmented reality a few times but have mostly dismissed it as "blue sky." Though there's quite a long way for the technology and business models to go, it's still one of the cooler areas of mobile app…

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Local Thunder Targets Local Ad ‘Click Thru Experience’

Small businesses often buy online advertising or e-mail campaigns and then don’t know what else to do to capitalize on the effort. Maximizing online advertising for SMBs is the new orientation of Portland, Maine-based Local Thunder, a four-year-old services company…

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Facebook Ends Regional Classifications

Facebook has ended the classification of its members into regional networks (i.e., "Peter Krasilovsky, San Diego"). It cited the practice as being invasive to people’s privacy and obsolete besides, given its behind-the-scene geotargeting and demo-targeting capabilities. In an open letter…

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Social Media Marketing on the Rise

UMass Dartmouth's Center for Marketing Research has released its annual study of social media marketing, showing that a whopping 91 percent of firms use at least one social media tool. This is up from 57 percent two years ago. One…

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Kelsey Blog Honored as a ‘Top 50’ Analyst Blog

Technobabble is out with its annual ranking of analyst blogs. Given our off-center focus on local media, local services and mobile, we don't always fit in this world of high-tech bloggers. But we are really pleased to be cited as…

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Boston.com: No More Keyword Sales, But Search Is Leveragable

Newspapers haven't done too well with local search, despite efforts to leverage their potential mix of human editors and algorithms. But Boston.com made more of an effort than many others, launching a local search/directory effort in 2006. As chronicled by…

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