Yell.com to Launch Microsites

Marketing Week is reporting that Yell is launching 18 vertical microsites offering deep content on a particular area, including the law, gardening, automotive, plumbing and others. The content is from a mix of Web-based sources, including how-to articles from expert…

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Real-Time Search: Now It’s On

Unless you've been hiding under a rock today, you've heard about the deal between Google and Twitter and that between Bing and Twitter and Facebook (I know, it's confusing). Essentially these deals boil down to Google and Bing getting access…

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Association Merger Agreement Finalized

The long-awaited merger agreement between the Yellow Pages Association (representing publishers) and the Association of Directory Marketing (representing Yellow Pages ad agencies, or CMRs) has been approved by the groups' respective boards. Now the deal faces membership approval, which appears…

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Sensis Goes 3-D on Nav Platform

Motorists in Melbourne, Australia, can now navigate their city in 3-D using the Whereis navigation system, produced by Sensis, Australia's leading directories publisher. Whereis is rolling out 3-D city models this week. The product focuses on Melbourne's central business district.…

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