MerchantCircle has registered its millionth SMB, Nassau Avenue Nails of Islip, NY. Owner Danielle Biegler found out about MerchantCircle after searching for other local businesses nearby, and will receive a lifetime MerchantCircle tools, cool MerchantCircle gear and a new sign.

The million number represents roughly 6.7 percent of U.S. SMBs. It may not mean much in the context of Merchant Circle’s success, given that some SMBs unintentionally signed up for the service and may not be regular users.

Yet the service has also built an undeniably impressive track record. Its merchants have written nearly 400,000 blog posts using its publishing platform, uploaded 1 million+ photos, and created more than 350,000 local coupons.

On the consumer side, the service, largely relying on search optimization, currently attracts 20 million unique visitors per month, making it akin to a large Internet Yellow Pages. Users have contributed more than 650,000 local business reviews.