Pay per Call: To Cap or Not to Cap

Telmetrics President Bill Dinan wrote an interesting piece in MediaPost this week that offers some practical advice on building pay-per-call programs. One of the more interesting topics he covers is whether it makes sense for publishers to place a cap…

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Confirmed: Apple/Quattro

After hearing whispers from a reporter last week that Yahoo was eyeing mobile ad network Quattro, we started hearing similar rumors over the past 24 hours that Apple would be the suitor. Kara Swisher at WSJ then scooped the story…

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Nexus One Officially Unveiled

We all knew it was coming: Google's Nexus One "super phone" was just unveiled at its press event at the Googleplex. Thanks to the company's famous "dogfooding" strategy, many of the device specs were previously leaked. It looks to be…

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