More on Apple/Quattro (The R Rated Version)

I've had more time to digest some of the possibilities for Apple's $275 million acquisition of mobile ad network Quattro. As discussed, it follows closely behind Google’s AdMob acquisition and both will be harbingers of more M&A activity in the mobile…

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Pay per Call: To Cap or Not to Cap

Telmetrics President Bill Dinan wrote an interesting piece in MediaPost this week that offers some practical advice on building pay-per-call programs. One of the more interesting topics he covers is whether it makes sense for publishers to place a cap…

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When and How Will Visual Search Arrive?

I got in a discussion yesterday about visual search. It was in response to BIA/Kelsey's year-end analyst webinar, in which we outlined the up-and-coming mobile bar code scanning apps. Essentially, visual search comes in a few different flavors including: QR…

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Confirmed: Apple/Quattro

After hearing whispers from a reporter last week that Yahoo was eyeing mobile ad network Quattro, we started hearing similar rumors over the past 24 hours that Apple would be the suitor. Kara Swisher at WSJ then scooped the story…

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Nexus One Officially Unveiled

We all knew it was coming: Google's Nexus One "super phone" was just unveiled at its press event at the Googleplex. Thanks to the company's famous "dogfooding" strategy, many of the device specs were previously leaked. It looks to be…

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