I've had more time to digest some of the possibilities for Apple's $275 million acquisition of mobile ad network Quattro. As discussed, it follows closely behind Google’s AdMob acquisition and both will be harbingers of more M&A activity in the mobile…
Telmetrics President Bill Dinan wrote an interesting piece in MediaPost this week that offers some practical advice on building pay-per-call programs. One of the more interesting topics he covers is whether it makes sense for publishers to place a cap…
I got in a discussion yesterday about visual search. It was in response to BIA/Kelsey's year-end analyst webinar, in which we outlined the up-and-coming mobile bar code scanning apps. Essentially, visual search comes in a few different flavors including: QR…
Later this week, we'll publish reports across BIA/Kelsey's coverage areas that predict market trends and events of the coming year. Part of that involved looking back on past predictions to calibrate our handicapping abilities. There was one nugget I remembered…
Schools aren’t always appreciated as the linchpin for new media adoption. But Apple successfully focused on the education market to gain a foothold. So did AOL. In our view, an understanding of new media adoption by schools is critical to…
Being in the local media space, each New Year I reflect on my buying habits of the past 12 months and how I found local businesses. This year I realized that I used a wider variety of media than in…
By Steve Passwaiter, VP, Business Development We head into the New Year severely chastened by the historic revenue declines of the past year. For traditional media companies -- not so much the new media companies that BIA/Kelsey also covers --…
After hearing whispers from a reporter last week that Yahoo was eyeing mobile ad network Quattro, we started hearing similar rumors over the past 24 hours that Apple would be the suitor. Kara Swisher at WSJ then scooped the story…
We all knew it was coming: Google's Nexus One "super phone" was just unveiled at its press event at the Googleplex. Thanks to the company's famous "dogfooding" strategy, many of the device specs were previously leaked. It looks to be…
Real-time reservations have moved beyond restaurants, hair salons and parking garages and are now being offered for self storage units. G5 Search Marketing, which specializes in self storage, has teamed with Centershift and United Stor-All Management to launch Web sites…
Idearc Media, which exited bankruptcy on Dec. 31, has changed its name to SuperMedia LLC, as part of an effort to start on a fresh course post-bankruptcy. The restructured company now trades on the NASDAQ Global Market under the symbol…