Gannett has always seemed to be a likely directory player. In fact, the world’s largest newspaper publisher owns a small group of print directories. It also provides a white-labeled online directory product to its media properties.

But as directories, search and user-generated content have become more commingled, Gannett has gone a step further with the launch of FindItNow.com, a new directory product from its Planet Discover division.

FindItNow.com is national, but has been localized for specific markets.  It is currently live in three markets: Rochester, Nashville and Burlington, Vermont. Only local information and content is featured. Key categories include Auto, Dining & Entertainment, Health & Medicine, Pets & Animals and Shopping.

The site is integrated with Facebook Connect, and users can add reviews, photos and business details if they register. In Rochester, 883 people have registered to contribute information; in Nashville, 828 people have registered; and in Burlington, 218 people have registered.

The site, in fact, is a lot like other search-driven directories, such as MerchantCircle, ShopCity, SMBLive’s Cloud Profile and others. As with other sites, local businesses have the option of free or paid tiers. The paid tiers are set at $49 or $99 per month. Depending on which tier they choose, businesses can have preferred search result placement, company logo and dominant photo, extended business description, additional photos and unlimited coupons.