EveryScape, a Massachusetts-based company that offers an immersive local search experience, has secured a new $6 million funding round. We see this as a sign of confidence that the model EveryScape is pursuing — creating a virtual local search experience where you can find a local business, walk in the door and virtually browse and purchase inventory — is a significant and immediate opportunity.
The lead investor in this round (EveryScape has raised $16 million to date) is SK Telecom Co., South Korea’s primary carrier and a major Web portal. The venture capital firm Draper Fisher Jurvetson also participated.
EveryScape operates in a space that is increasingly on the radar of local search and directory players. In Europe, publishers that include PagesJaunes, European Directories and Seat all offer various flavors of immersive search, often using internally developed solutions.
EveryScape has deployed its solution with a number of partners to date, including such local search or tourist destination sites as Philly.com, HarvardSquare.com and others.