Matchbin’s Deal a Day Targets Community Media, Non-English Speakers
Web site vendors may be well-positioned to jump-start Groupon-like “deal-a-day” offers. Analog Analytics and Adility, for instance, are seeking to leverage their respective media and sales channel relationships for deal a day.
Now jumping into the pool is Utah-based Matchbin, a CMS and digital advertising platform provider that has partnered with community newspapers, TV stations and radio stations — including Hispanic and Chinese language media. World Journal will provide Chinese speakers with offers in its six key markets: New York, Los Angeles, San Francisco, Texas, Vancouver and Toronto. Spanish speakers will have access via Entravision’s 51 TV stations and 48 radio stations. Also on board is Impremedia, a Spanish language newspaper and content company that has titles and services reaching 31 percent of all U.S. Hispanic adults.
But first things first. Today, Matchbin rolls out its “HotDeal” program with a florist/nursery promotion at thepress.net in Brentwood, CA. The promotion will run two days, which will be its model as a weekly — launch the deal with the paper on Thursday and run it through Friday, which is its biggest day for page views. Next week will feature a senior graduation photo package. Beyond that, Matchbin’s plans are to offer the capability to all 420 of its local media partners.
“We will immediately have a much larger number of communities/cities running daily deals than Groupon, Living Social or any of the other competitors,” says CEO Reed Brown. Brown also notes that the Hot Deal ratchets up the daily deal value, with selective use of such features as “Buy One, Get 2” coupons and $50 gift cards for user referrals.