New York City Mayor Michael Bloomberg (an actual Mayor) made a surprise appearance at TechCrunch Disrupt today to pitch the benefits to tech start-ups to operate here.

Much of it was just that: a pitch (albeit an eloquent one). But in doing so, he revealed a new economic development initiative in the form of a $19 million venture fund with First Mark Capital. The fund’s first $300,000 in play went to the winner of a start-up competition called NYC BigApps.

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