3L Acquires Pagenator, Offers Auto Fan Page Creation for SMBs
The Swedish software company 3L System Group has acquired California-based Pagenator LLC, a company that has built software enabling the automatic production of social media fan pages at high volumes. This deal enables 3L to offer directory publishers the ability to get any or all of their customers up and running on Facebook quickly, complete with a map and Twitter feed.
The broader implication, according to 3L, is that publishers can treat Facebook as another, perhaps easier, path for establishing a sticky online presence for their small-business customers. SMBs can use the fan pages to connect with customers, learn more about their preferences and push targeted offers to them.
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