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SuperMedia has joined the list of directory publishers rolling out complete overhauls of their online Yellow Pages directories. Today, the publisher unveiled a new version of, which featured more local content, more robust merchant info on search results page, a strong emphasis on video, coupons and vertical content as well (notably its EveryCarListed automotive property).

In a briefing to review the new site, SuperMedia’s Robyn Rose told us the new design is all about keeping the site fresh and keeping with the trend requiring more and more rich local content.

SuperMedia’s move is part of a wider industry trends. AT&T recently launched its own IYP redesign, with Yellowbook and Yell, among others, recently releasing new versions with more robust local content, maps, coupons, review, vertical integrations and so on.

The new version does more to display relevant local content on the search result page, as well as social media elements. Each results page has a horizontal bar that displays the local businesses logo, plus consumer reviews, coupons and videos as available. Users can filter results to show only those businesses that offer coupons or feature a video, for example. By rolling over the horizontal bar, social tools pop up allowing the user to email the business, save the listings, share it or like it on Facebook. All results are plotted on a map, which can be minimized for less location focused searches, like plumbers.

The new launch shows that SuperMedia remains fully committed to its SuperGuarantee program, where the company guarantees the work of businesses that display the SuperGuarantee shield. The shield is a prominent feature of the new site, and search results can be sorted to display only SuperGuarantee companies. Being a SuperGuarantee business is one component of the search algorithm, and SuperGuarantee membership is also a criteria for filtering search results.

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