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DMS ’10: The Final Roundup

Thanks to all who attended and participated in last week's Directional Media Strategies conference.  Lots of good content and takeaways. We posted a number of daily coverage roundups throughout the week, but here is the final roundup. All posts are tagged…

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DMS ’10: Is Leads-Based Sales the Future?

Is leads-based selling the future of local online sales? Perhaps, but it could take many forms. The directory publisher Dex One revealed on this afternoon's panel "Leads-Based Sales: Salvation or False Hope?" that it will introduce what it calls "action-based…

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DMS ’10: The Day 2 Roundup

Here is the roundup of today's DMS coverage from our GYP blog. You can also keep up with the action over there, including RSS feeds and e-mail alerts. We'll be back tomorrow morning for the third and final day. --…

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DMS ’10: Distribution Confusion

Yellow Pages publishers are facing an increasingly contentious battle against a restrictive opt-out measure being proposed by the Seattle city council. Yellow Pages Association President Neg Norton made a surprise appearance at DMS ’10 this morning on the panel "Distributing Directories in…

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DMS ’10: The Lowdown on Reputation Management

In the afternoon session on “Ins and Outs of Reputation Management,” moderator Matt Booth kicked off with a definition of reputation management, which is a component of “e-mail reputation and presence management” (ERPM), one of the media categories forecast by…

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