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Eniro Announces Rights Issue

Less than two months after bringing in a new CEO touted as an experienced hand in working out deals to improve a company's financial footing, the Nordics directory and search company Eniro has announced a rights issue worth SEK 2.5…

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Multiplied Media Rebrands as Poynt

Multiplied Media today announced that it will change its name to Poynt Corp. This brings the company and its branding closer to its flagship product. Poynt also continues to diversify as a broader mobile local search utility. This involves deeper…

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AutoTrader.com Buys Kelley Blue Book

AutoTrader.com is paying a reported $500 million to acquire the assets of Kelley Blue Book. The deal is expected to close by the end of 2010. On the surface, the acquisition of KBB is fairly straightforward. While AutoTrader provides its…

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AT&T Ad Solutions Down 17% YTD

It's Yellow Pages earnings season again. AT&T is usually among the first out with its results, and the latest numbers show a worsening picture for its Advertising Solutions business, which includes print Yellow Pages and yp.com. The results are compounded by very…

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SES Chicago: New Rules for Local Search

I sat in on a breakout session this morning at SES Chicago entitled "Local 2.0: The Evolution of Local Search." Gregg Stewart from TMP division¬†15miles moderated, with two local SEO experts presenting, David Rodecker or Relevant Ads and Curtis R.…

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Bolo 2010: Forrester Sees Agencies Affected by ‘Splinternet’

People question the future of ad agencies, given the evolution away from "Mad Men" big ideas to a multi-device, multi-access-type environment where they need more technology and idea implementation. At Bolo 2010 in Scottsdale today, Forrester analyst Shar VanBoskirk called…

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Bolo 2010: Agencies Focus on Their Evolution

The relationship between traditional advertising agencies and the local ecosystem consisting of local media and directory entities and their vendors has never been an important one. “Agencies” to local media have generally meant the Certified Marketing Reps who distribute and…

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