Placecast Lands Major Carrier Deal With O2

Placecast is announcing that its ShopAlerts platform will power location-based push marketing for O2 in the U.K. This is its first major carrier deal, joining existing deals with U.S. brands such as The North Face. Placecast (see past coverage) divides…

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R.I.P. GOOG-411

Google announced today on its official blog that it will pull the plug on the very cool but underused GOOG-411 free directory assistance. Underuse was not the cited reason though. As we've written many times since it launched in 2007, the…

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A Glimpse Into Next-Gen Retail Apps

Sometimes you see something so compelling you just know it's the start of something big. The 7-iCollection iPhone app recently launched by Green Tomato for 7-Eleven Hong Kong fits that bill. Simply put, it uses the phones "augmented reality" feature…

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Google Goggles Comes to the iPhone

We've been paying lots of attention to the emerging fields of voice and visual search. This comes down to the notion that the mobile device has eyes and ears. As mobile search, apps and games evolve, they'll better leverage these…

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