BuzzLabs, a Seattle-based rep management service initially funded by CityGrid Media, has rolled out a new self-serve tier for SMBs. CEO Phillip Lee told us that the year-old, six-person company has been mainly working with large restaurant chains. But it saw an opportunity to provide a simple off-the-shelf product for SMBs, which is being priced for $15 a month.

The service, dubbed Findmybuzz.com, provides a full PDF report and online access to a dashboard for any business that has a physical address and a ZIP code. It grades all mentions from blogs, review sites, Twitter and Foursquare; tips on a sentiment scale of one to five stars; and charts the aggregated sentiment analysis on a month-by-month basis.