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I was checking out various local search players’ Facebook pages and I thought it would be helpful to compare some of these pages with some non-local brands’ FB pages:


How can you not like Britney?

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I like the graphic but if this is your first visit to Superpages’ FB page, it’s a little unclear brand-wise what’s going on.
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Subtlety is everything…

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Clear calls to action.


It’s what you don’t see that makes it interesting.

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We don’t need no stinking cool Facebook Page.


I like this as an application for a local site. Imagine those pinpoints are restaurants, fans, etc.

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Nothing fancy — just real conversations with customers.

What’s your Facebook strategy?  Is your Facebook page engaging or is it just the bare minimum you can do?

This Post Has 3 Comments

  1. So many local businesses have facebook pages but don’t do anything to make the engaging. These are great examples for them to pull ideas from. Thanks for sharing!!

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