Publicar, S.A., a leading publisher in Latin America, announced today a deal with Virginia-based Ya Sabe, Inc. to provide local search for U.S. Hispanics at PaginasAmarillas.com. As part of the deal, YaSabe will operate the U.S. website. The company will offer local businesses and national brands an assortment of digital advertising products and services. In addition, YaSabe will sell pan-regional advertising to global brands that want to reach consumers in Latin America and the United States.
Publicar S.A., based in Bogota, Colombia, is a multimedia content provider for South and Central America with operations in Brazil, Costa Rica, Ecuador, Panama, Nicaragua, El Savador and Guatemala. Among its products and services are phone directories, Internet search services, website production, call centers and other digital products. Publicar’s Internet properties attract more than 10 million users per month and call centers receive more than 1 million directory assistance inquiries a week.
Ya Sabe, Inc. helps both local businesses and national brands connect with Hispanic consumers living in the United States through YaSabe.com, where users can search in English or Spanish to find information about 14 million U.S. local businesses. The proprietary dataset developed and managed by YaSabe makes it possible to aggregate queries from Hispanic consumers searching online at Google, Bing or on other partner destinations like PaginasAmarillas.com and Holaciudad.com.