ILM East: Welcome to Boston

This afternoon at BIA/Kelsey's ILM East, Boston Globe publisher Chris Mayer got things going with remarks that shed light on how a traditional media company is transforming itself to a new digital era business model. His challenge is not finding…

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This Week in Social Local Media

LivingSocial stepped up to the plate Thursday with the ultimate daily deal. On the blog this week, Peter tells us that for every $5 donated for Japan Relief to the U.S. Red Cross, LivingSocial will match it.

Social dominated much of the news this week. I looked at how Google slowly continues to reveal its social search strategy, while Jed summarized Google’s Marissa Mayer’s keynote at South By Southwest (SXSE), the focus on Hotpot.

Jed wrapped up our continuous coverage of SXSW from the check-ins to the daily deals and how Twitter continues to save broadcast TV. (What a week.) Wait, there’s more. Mike told us about the mobile and social scene at ILM East, and Peter dealt us the details on Yellowbook’s Pat Marshall.

Here’s what we uncovered this week out there in the socialsphere:

Nobody Ever Gets Fired for Hiring Gilbert Gottfried
What happens when word come across on Twitter or Facebook as “tasteless, inappropriate and insensitive”? Aflac and Chrysler Group struggled to answer that question this week, according to Stuart Elliott. He tells us one expert calls it the “amplified effect” of social media and provides insight on what to do if it happens to you.

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SxSW Wrap-Up: ‘The Big Ideas’

It's hard work distilling 20,000 people, hundreds of sessions, droves of start-ups, seemingly endless parties and even a Mike Tyson cameo into a cliffs notes recap of SxSW Interactive. Not that anyone is shedding any tears for me. America loves lists…

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The Mobile & Social Scene at #ilmeast

Around here, we're all busy gearing up for our big ILM East next week in Boston. There's a great lineup of speakers including lots of mobile, socia, and group buying action. In the spirit of Google's famous "dogfooding," we're trying to…

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