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ILM East: Welcome to Boston

This afternoon at BIA/Kelsey's ILM East, Boston Globe publisher Chris Mayer got things going with remarks that shed light on how a traditional media company is transforming itself to a new digital era business model. His challenge is not finding…

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This Week in Social Local Media

LivingSocial stepped up to the plate Thursday with the ultimate daily deal. On the blog this week, Peter tells us that for every $5 donated for Japan Relief to the U.S. Red Cross, LivingSocial will match it.

Social dominated much of the news this week. I looked at how Google slowly continues to reveal its social search strategy, while Jed summarized Google’s Marissa Mayer’s keynote at South By Southwest (SXSE), the focus on Hotpot.

Jed wrapped up our continuous coverage of SXSW from the check-ins to the daily deals and how Twitter continues to save broadcast TV. (What a week.) Wait, there’s more. Mike told us about the mobile and social scene at ILM East, and Peter dealt us the details on Yellowbook’s Pat Marshall.

Here’s what we uncovered this week out there in the socialsphere:

Nobody Ever Gets Fired for Hiring Gilbert Gottfried
What happens when word come across on Twitter or Facebook as “tasteless, inappropriate and insensitive”? Aflac and Chrysler Group struggled to answer that question this week, according to Stuart Elliott. He tells us one expert calls it the “amplified effect” of social media and provides insight on what to do if it happens to you.

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Google Social Search Continues to Emerge

Jordan Muela pointed out a new Google Social Search feature showing up in the SERPs. As you can see from the screenshot Google appears to be asking searchers to link their Twitter profile to their Google profile by encouraging discovery…

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GrubHub Raises $20 Million, Projects $16 Million in Revenues

With 300,000 delivery and takeout restaurants in the U.S., the online food ordering space is definitely heating up, with New York Magazine’s MenuPages launching in many markets, and allmenus.com still playing (although with leadership changes). Now coming on strong is…

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The Daily Deal Stack

James Moran of the daily deal aggregator Yipit presented this slide at SXSW on Monday and I thought it would be of interest to post it here:

Daily Deal Stack

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Centro, Morris Team to Extend Geo Beyond Local Sites

In the first of many possible partnerships with local media companies, Centro has teamed up with Morris Digital Works to create a network that allows advertisers to place geo- and vertical- based ads across a broad spectrum of local and…

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Yellow Pages Kumbaya at City Hall

Today on the steps of San Francisco's City Hall gathered an assortment of directory industry advocates. With a proposed opt-in ordinance on the city supervisors agenda, industry advocates gathered to mount a vocal effort to bring logic to the forefront. While…

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Facebook Deals In for Deals

Facebook just took the next step in its Facebook Deals service by announcing that it plans to test Groupon-like offers. The service will get started in San Francisco, San Diego, Dallas, Atlanta, and Austin, Texas, the company said last week in a statement. It…

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ILM East: One Week Countdown

We're greatly looking forward to seeing everyone in Boston at ILM East March 21-23 (i.e., Monday-Wednesday). Boston Globe Publisher Chris Mayer is set to welcome everybody to Beantown, and discuss Boston.com's local search, city guide and mobile services. Then we'll…

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This Week in Social Local Media

On the blog this week, Mike B. covered the big news about Foursquare’s new app and introduced us to Lolay. Jed shared some thoughts about the deal between Bing and The Dealmap to aggregate deals while AT&T announced its own group buying platform as did The NY Times. Jed also answered some questions about social media data from last week’s webinar and I previewed DemandForce’s new Facebook product.

And we shouldn’t pass up pointing to Charles’ post on the survey from Suffolk University that suggests the most overlooked element of small-business marketing is the uniform. The survey found 80% of general building contractors believe their uniform was more effective than Internet advertising. Really, no fooling.

Here’s what we uncovered this week out there in the socialsphere:

What the $%@! Did Your Agency Just Tweet?
Picture 13
Chrysler had to fire its social media agency for tweeting smack about Detroit. No bail out for that tweeter.

Citibank Goes Long on Social
Citibank’s CEO spent a fair amount of his company’s annual report talking about how it needs to embrace social media (and make money), not necessarily in that order of course.

SCVNGR Combines Groupon and Foursquare
LevelUp, a new service from SCVNGR, teaches marketers how to combine game dynamics, social media and location-based services to turn customers into regulars, according to Erica Naone. SCVNGR, financed in part by Google Ventures, makes location-based services a game.

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