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Yodle, a third-party SMB reseller, was selected by MAACO to serve as its online marketing vendor for all MAACO franchises. MAACO is the largest provider of collision repair and auto painting services in North America. The announcement comes after MAACO’s corporate offices conducted a yearlong pilot.

Yodle CEO Court Cunningham told BIA/Kelsey that the pilot process helped determine the right mix of products and type of training needed for all franchisees to get maximum value from their advertising investment. “Upon completion of the pilot, we received feedback from MAACO that the cost per lead [we] delivered was lower than the other forms of advertising that had previously been used by individual locations.”

Under the deal, Yodle will provide MAACO with website development, search engine marketing and local business listings with a focus on generating measurable leads and ROI. Cunningham says Yodle plans to “invest aggressively in building out and customizing our product suite to fit the unique needs of franchisors.”

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