JiWire is out with its latest quarterly Insights report, uncovering user demand and adoption for location based services, mobile shopping, and deals.  For those unfamiliar, JiWire operates a location based ad network via public wi-fi and mobile.

Highlights include 79 percent of respondents reporting comfort with making purchases on mobile devices (including smartphones and tablets). 50 percent are comfortable spending more than $100 on these purchases and almost 20 percent are even comfortable spending more than $500.

In terms of where transactions took place, 71 percent researched future purchases on their mobile device and then made a purchase either online or within a store. Of those:

–31 percent researched a purchase on their device before buying it in-store at a later date
–40 percent researched a purchase on their device before buying it online at a later date, up 19 percent from Q4
–20 percent researched and made purchases from their device
–Travel, entertainment and retail are the top researched and purchased products and services

The rest of the report is choc full of good data. A few charts pulled from the report are below and the full report can be downloaded here.