Facebook’s Emily White: Businesses Should Post 3X a Week

Businesses should post on their Facebook page three times a week. That’s the word from Emily White, Facebook’s director of local.

In an interview with USA Today, White says: “The general rule is, you’re in pretty good shape if you’re posting three times a week. That gets you to a pretty sweet spot. Any more would be just too much.”

In the interview, White also noted that Facebook Deals are also being tested in Atlanta, Austin, Dallas, San Francisco and San Diego. “When businesses run deals on Facebook, we also help them run ads directing to their deals. Deals are intended to drive customers specifically into the store. The purpose of deals and ads is different, but we think they’re complementary,” she says.”

This Post Has 2 Comments

  1. Malcolm Lewis

    FB needs to come up with a creative way to separate commercial and non-commercial posts in my feed. Clogging friend updates with posts from local businesses I Like is not a good way to strengthen my relationship with that business and provides a strong disincentive to Like the business in the first place.

  2. Simon Baptist

    Actually, I really like relevant posts from Local businesses I follow and often find them more interesting than what my friends have to say.

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