NextJump has launched a beta version of OO.com, a consumer-facing destination site that seeks to leverage its relationships with merchants, national marketers and local marketing entities including LivingSocial (deals), Restaurant.com (restaurant deals) and now Grubhub (restaurant order out). The site boasts 16,501 offers in 184 cities, and is divided into “national” offers, “limited time” offers and “everyday” offers.

NextJump has been quietly developing as both a promotions leader for 30,000 merchant partners and as a rewards and personalization facilitator for 90,000 enterprise databases, among them brand name marketers such as The Tribune Co. (ChicagoShopping, Shop By The LA Times), MasterCard, Dell, Borders, Barnes & Noble.com, AARP Discount Club and others. The 225-person company, which has raised $45 million since its inception in 1994 as a coupon company, also powers Yahoo deals.

OO.com — a cyber-shortening of its “Overwhelming Offers” brand — marks a new chapter for the company. With 10 million customers from its various corporate clients and access to corporate databases that have 100 million, the destination site uses NextJump’s “WOWpoints” rewards program and personalization technology as key differentiators.

CEO Charles Kim tells us that the rewards systems have proved to be a logical next step for businesses seeking to building on customer acquisition efforts such as deal a day. The ideal mix “should be 20 percent acquisition, 80 percent loyalty,” he says.

We’ve argued that efforts such as multi-visit punch cards and instant deals may be part of the next wave. Kim would argue that points programs should be added to the list — if they are well-executed. But many points programs “are very difficult to use,” he says. “They create disloyalty, not loyalty.”

NextJump is offering 50 of our readers some reward points to try out the system. Sign up for OO.com and use code: yvghprmk1. You’ll get 500 WOWPoints.