Just short of reaching its first birthday, Shopkick has reached the 2 million user milestone. The company emphasizes these are active users, in response to recent industry outcry (and comments by Mark Zuckerberg yesterday) that measuring registered users is irrelevant.
The growth curve is picking up for Shopkick, passing this milestone just four months after hitting its first million users. The company points to a few drivers for its geographic growth in an email sent today.
– Best Buy, Crate & Barrel and west elm now offer shopkick’s walk-in rewards at ALL locations nationwide
– Other partners have significantly increased the deployment of shopkick throughout their footprint
– Recently, shopkick became available to local stores too. Interested stores in 10 markets can go to www.shopkick.com/local to learn more and apply
– Brand partnerships are on the rise: expect to hear more about how some Fortune 500 companies are using shopkick to connect with shoppers browsing on the couch all the way to the cash register
The third bullet is one we just wrote about and will be a topic of conversation at our Deals 3D conference coming up in two weeks. We’ll be featuring Shopkick VP of Product Evan Tana. Hope to see you there.