Following on its announcement yesterday that it had acquired the U.S.-based e-commerce firm Znode, Yell Group has unveiled a new alliance with Microsoft to sell the software giant’s cloud-based services to its U.K. customers. The services Yell will offer will include Office 365, a cloud-based version of the popular suite of software programs.
The move appears to be part of Yell’s strategy to expand its product portfolio well beyond its branded print and online Yellow Pages products. Yell did see a modest boost in its stock price today following the announcement.
From today’s announcement:
According to a recent study by Booz & Company, the global digital services market for SMBs will be $235 billion in 2011 and is expected to grow by over 45% to $350 billion by 2015. Mike Pocock, Yell Group CEO, indicated that “small and medium sized businesses are looking for digital solutions to help them grow their businesses, transact with customers, and be more efficient. Our plans to form a global strategic alliance with Microsoft will help us launch our local, cloud-based marketplace, serving the growing needs of our customers by providing comprehensive digital advertising, productivity and business solutions at scale, bringing small and medium sized businesses ever closer to consumers and bringing reduced costs and competitive capabilities to SMBs that have, to date, only been available to larger enterprises.”