Welcome to the first of our new (still experimental) video series where BIA/Kelsey analysts discuss news and events from the worlds we cover. The item of the day is of course Steve Jobs’ resignation as CEO of Apple.

Watch the video below. The point is to make these quick and from the hip, rather than overly scripted or produced. So it was shot in one take using — appropriately enough — my iPad.

Feedback encouraged for the tone, length, format and sound quality. Maybe soon well have a full-on recording studio. For now, you get my office and iPad camera.