The PaperG solution offers the ability to create a locally targeted display ad with only the businesses name and address as a starting point. PaperG then crawls and aggregates the content necessary to build an ad. This is an attractive proposition for an operation like Patch, which has hundreds of hyperlocal sites in U.S. suburban communities, providing news and community content.
PaperG has formed multiple relationships with local media properties looking for simple local online advertising products for their customers.
Some of PaperG’s existing media partners are the Los Angeles Times, MediaNews Group, Lee Enterprises, Sun-Times Media Group, Hearst, McClatchy, Gannett, New York Times Regional, Boston Globe, Newsday and New York Post.