Infogroup, a database marketing company, has acquired GoTime, a data management platform company. Terms of the deal were not disclosed. The entire GoTime staff will join Infogroup and relocate to a new Manhattan office. We spoke with Chief Data Officer Christian Ward to get more insights into the Data Axle platform. In an effort to fulfill its goal of bringing real-time data to its clients, Ward said that Infogroup analyzed GoTime’s platform extensively. Ward was impressed by its modern, open-sourced platform.
“To build an app, you need quality location data,” Ward said. The Data Axle platform is designed to connect different data sets that are needed to build a custom application. The modern platform will take real-time data from the source to client. This gives clients the ability to see every change in their data through time, determine what is driving engagement and use that data to build their business. Integration of Infogroup’s business data, including local content into GoTime’s platform, is under way.