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IAC announced today that SeamlessWeb founder Jason Finger will take over as CEO of its CityGrid Media unit April 12. CityGrid Media includes the CityGrid ad network and Citysearch, Urbanspoon, Insider Pages and BuzzLabs.

Finger was a founder of SeamlessWeb in 1999. The company grew to 21 U.S. cities plus London during his tenure. SeamlessWeb, now known as Seamless, was acquired by food services giant Aramark in 2006, with Finger leading the business while serving on Aramark’s executive leadership council.

He’s served as an entrepreneur-in-residence at Bessemer Venture Partners since 2010, focusing on SaaS, local businesses and e-commerce. Seamless currently competes for food delivery and restaurant online services with GrubHub and others.

CityGrid Media’s longtime CEO, Jay Herratti, told us he will be helping during the transition. During his eight-year tenure at the company, he proved to be a pivotal figure in the evolution of interactive local media. In addition to acquiring Urbanspoon, which should leverage Finger’s experience at Seamless, Herratti dealt head-on with building enough local user volume to attract merchants — a serious issue in the fragmented local world.

Next week, at ILM East in Boston, Herratti will provide insights into the evolution of local during his tenure at CityGrid. “Wrapping up my time at CityGrid Media with a BIA/Kelsey keynote seems like the perfect opportunity to reflect on the future of local,” he told us.

“During my session, I will share my thoughts on where local is heading,” added Herratti. “There is so much activity in our space right now; the next year should be just as interesting as the last.”

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