Localeze, a provider of business listings, announced a partnership today with Locationary, a local data management company, to simplify the exchange of local business listings. Localeze will use Locationary’s “Saturn” cloud-based data management and exchange platform to streamline the sharing of its customer data in real time. Localeze President Jeff Beard says it can now offer its customers “a solution that reconciles local business listing identities and help them create a mash-up of the content they are most interested in.”
Locationary also provides data exchange services to search platforms and Beard says Localeze marketplace data can benefit them. The penetration of mobile phones and tablets is changing the landscape of local search. In February, we reported on the study 15miles and Localeze released on local search usage. The availability and speed of digital devices combined with multiple data access points for local business information will continue to be a challenge for marketers looking to implement a strategic and effective local targeting campaign.
Neustar, the company that acquired Localeze last year, was in previous talks with Locationary about its platform. “Localeze was a very natural, synergistic place for the partnership,” Beard said. In addition, Beard left the possibility open for future expansion with the new partnership to include deeper product features and functionality.