Yellow Medya, Turkey’s Yellow Pages publisher, announced a new partnership agreement today with TomTom Places. The Yellow Pages publisher will serve as the business listing and content provider to the navigation products supplier. In addition, Yellow Medya will serve as the exclusive reseller of TomTom Places in Turkey. TomTom Places provides priority business listings, keyword and brand search capabilities on its devices and apps.

As a reseller, Yellow Medya will offer guaranteed placement on TomTom products including PNDs, in-car satellite navigation systems and mobile phone apps. During the past four years, Yellow Medya has invested in building its business listing database. Currently, it contains more than 750,000 businesses.

Earlier this year, Yellow Medya released SoLoMo, its location-based engagement platform. It also partnered with vSplash Tech Labs to fulfill online and mobile brand points of presence. The new partnership with TomTom Places is poised to complement Yellow Medya’s business developments in location based marketing, local search, and engagement solutions for SMBs and brand owners.