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A New Yellow Pages for NY Local Service Pages

Ambassador Media Group LLC (Ambassador Publications) company produced yellow pages directories for the Brooklyn, Bronx, Manhattan, Nassau, Queens, Staten Island and southern Westchester County markets up until April. Picking up on the market opportunity is a new kind of yellow…

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Seattle Opt-Out Ordinance Struck Down

The Yellow Pages industry won a big victory yesterday when the U.S. 9th Circuit Court of Appeals struck down Seattle's tough opt-out ordinance in a unanimous decision. The court based its decision on the finding that print directories offer more…

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ADPAI Event Examines the Great Transformation

The Asian Directory Publishers Association's annual conference next month in Thailand has assembled an impressive list of international industry leaders to take a hard look at the challenges of transformation directory organizations. ADPAI represents search and directory companies throughout Asia…

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Will Brands Dig Into Listings to Target Locally?

Retailers own the local experience with customers. But the brands they sell have a stake in local targeting, too, typically supporting it via coop advertising. Other methods to get in front of local customers are less dependent on their retailers.…

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