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Capping off a recent string of webcasts, we held one yesterday to discuss the main takeaways from our monster report on mobile local advertising.

It was enhanced by the participation of xAd’s Monica Ho, and her discussion of xAd’s efforts, best practices and tactical advice that tie into the paper’s main themes.

But don’t take my word for it, the webcast lives on in recorded audio and video (WMV file). Check it out here, and the deck can be viewed or downloaded here.

Much more to come on this subject in ongoing writings and at our upcoming Leading in Local conference, March 18-20 in Boston. Enjoy


Pro tip: Depending on your browser and/or plugins, the replay will either download or stream. Being a WMV file, I find it automatically streams in IE if you want to avoid a hefty download.

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