On this week’s episode of BIA/Kelsey’s new analyst round table series, we tackle the M&A activity that seems to be picking up all over the local media space. This is everything from Apple’s recent mapping acquisitions to Yelp’s moves in broadening its product.
In the wake of BIA/Kelsey’s webcast last week to spotlight Local Media Investment Watch, we tackled some of these acquisitions and what they mean — individually and as a whole. BIA/Kelsey VP of Consulting Jed Williams joined us as one of the leads on that database project.
The video is embedded below with lots more round table goodness. We’ll be back next week with more, and of course we’ll unpack these topics further at our SMB Digital Strategies Conference just one month away. Enjoy.