Austin Profile: Main Street Hub’s ‘Do It For You’ Social Media
We’ve been looking at Austin’s vibrant tech scene as we prep for Leading in Local: SMB Digital Marketing. There is a lot going on in the “weird” city, with many companies having local tech outposts there (SignPost, Radius, Vast.com, Hoovers, etc.), as well as a great startup scene (not to mention the annual SXSW event, Whole Foods world headquarters, and Dell).
Last week, we had a great chat with the guys at Main Street Hub, which moved from San Francisco to Austin a couple of years ago. Main Street Hub is backed by Silicon Valley investors in its bid to be a main local social media agency. It also touts board members such as Tristan Walker of Andreessen Horwitz (and former head of business development for FourSquare).
Co-CEO Matt Stuart told us that the company is firmly on the “Do It For You” side of social media, as opposed to companies that provide tools to let their vendors do it themselves. “We use tech to understand what’s effective and most engaging,” he said. “We focus on content strategy. It is paramount to our success.”
The company works across a wide range of verticals, and currently works with “thousands” of SMBs. Its offerings generally range from $225 to $449 a month — pricing that Stuart says is much cheaper than its rivals, who are typically local and regional PR or ad agencies.
A $299 package, for instance, includes the company’s “value plan.” For that, the company will handle all aspects of a local businesses’ Yelp, Twitter, Facebook, Google and FourSquare accounts. Recently, the company has added additional products on top of the social media offering, including mobile-optimized landing pages, and expects to release a “do it for you” email product in the near future.
Social Media is a huge topic at SMB Digital Marketing, with key execs from Facebook, Twitter and Digital Sherpa among the 44 featured speakers. Attendees who get in early should RSVP for a special Capital Factory breakfast on Wed. Sept. 11 More info is here.