More Exec Changes at ReachLocal Amidst Advertiser Growth
We’re watching ReachLocal closely, and note some changes at the company. Reach has been pushing the envelope as it transitions from a company that is largely dependent on reselling search and display to one that has a deeper relationship with SMBs via a wide range of platform services – and a direct relationship with consumers as well via service leads, placement and transactions.
Today, during its 3rd quarter earnings call, Reach announced the departure of President (and SMB Digital Marketing Keynoter) Nathan Hanks. Hanks follows founder Zorik Gordon out the door and will be replaced by CRO Josh Claman, who joined the company in August 2012 from Dell and NCR. Interim CEO (and DoubleClick Cofounder) David Carlick remains in place.
The announcement was made during the company’s Third Quarter earnings, which emphasized that the company has expanded its advertiser base 11 percent from a year ago, to 24,600. It also grew its advertiser campaigns 11 percent, and now has 34,600 active campaigns. Additionally, international operations in 16 countries have become increasingly important to the company’s revenue mix, with 34 percent of its revenue now coming from international, up from 29 percent in 2012.