This year will be the beginning of the end for printed Yellow Pages and the end of the beginning for native advertising. This reflects just two of the “Analyst Picks & Predictions” that BIA/Kelsey published this week.
Other 2014 analyst predictions honed in on the evolution of search and discovery, the growth of the “sharing economy” and the burgeoning impact of digital agencies, and many other topics relevant to players in the local media and promotions ecosystem.
In total, seven BIA/Kelsey analysts weighed in with 15 predictions, with many more left on the cutting room floor. Last week, our analyst team previewed some of the predictions on a Google Hangout. Tomorrow, a team of analysts will highlight a few of the predictions on a webinar at 2 p.m. U.S. Eastern time.
Over the next week, BIA/Kelsey analysts will also post their “unabridged” predictions for 2014, offering predictions in their area of expertise that didn’t make it into the published predictions. Check out mobile analyst Mike Boland’s full slate of predictions, and look for other analyst to weigh in with theirs in the coming days.