Call Monetization and marketing company Invoca today announced its new voice and call analytics platform, Signal. It took the opportunity to also announce it has added Salesforce.com as an investor in its Series C round, which we initially covered back…
Big media brands like Gannett, Living Social, Weather.com and YP will take center stage next month at BIA/Kelsey's Leading in Local: The National Impact conference in Atlanta. We asked BIA/Kelsey Managing Director Rick Ducey to talk about the messages big…
BIA/Kelsey and the Local Search Association have been working together on conferences since 1992, when most people thought print Yellow Pages, like newspapers, would continue to be a growth engine forever. Much has changed in the directory publishing and…
BIA/Kelsey and the Local Search Association have been working together on conferences since 1992, when most people thought print Yellow Pages, like newspapers, would continue to be a growth engine forever. Much has changed in the directory publishing and…
It's been a busy few days for Twitter since announcing 15 New Types of Ads to users' feeds. Word has traveled quickly during this period of uncertainty around Twitter's sustainability as an advertising player. Now Twitter has continued the flow…
It's been a busy few days for Twitter since announcing 15 New Types of Ads to users' feeds. Word has traveled quickly during this period of uncertainty around Twitter's sustainability as an advertising player. Now Twitter has continued the flow…
Over the last few years, rapid growth and adoption of the mobile internet has led to drastic changes in to the landscape for paid search marketers. More and more consumers are using their mobile device or tablet to perform searches,…
The national component of local media spending is large and fast growing, with national brands and agencies pushing spend down into local markets through local media channels. This overarching trend is what drove BIA/Kelsey, a company known for its local…
Millennials sometimes get a bad rap for being the disinterested and out of touch generation. But BIA/Kelsey survey data actually pegs them as the most in-touch (literally). When it comes to smartphone, tablet, and social networking they blow their gen-x…
All eyes are on "local" this morning on Wall Street, with GrubHub's IPO off to a great start. The company has placed 7.4 million shares priced at $26, or $192.4 million. The shares closed at $34. We've been watching GrubHub's…
All eyes are on "local" this morning on Wall Street, with GrubHub's IPO off to a great start. The company has placed 7.4 million shares priced at $26, or $192.4 million. The shares closed at $34. We've been watching GrubHub's…
xAd is on a roll. The company just announced a channel sales deal with Cox Digital Solutions. This essentially puts xAd's location based mobile ads into the bundle that Cox sells to local advertisers. It now becomes the exclusive reseller…
Today's BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook's announcement of their acquisition of virtual reality company Oculus VR earlier last week. And XappMedia has announced a partnership this week with NPR…
Today's BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook's announcement of their acquisition of virtual reality company Oculus VR earlier last week. And XappMedia has announced a partnership this week with NPR…
ReachLocal today announced the appointment of longtime B2B and information services leader Sharon Rowlands as CEO, replacing interim CEO David Carlick, who remains chairman; and founding CEO Zorik Gordon, who left in December 2013 and is pursuing his vision for…
ReachLocal today announced the appointment of longtime B2B and information services leader Sharon Rowlands as CEO, replacing interim CEO David Carlick, who remains chairman; and founding CEO Zorik Gordon, who left in December 2013 and is pursuing his vision for…
XappMedia might be a company you haven't heard of, but that could change soon. It has spent the past few years pioneering a new ad format that prompts users to engage through voice commands. It's well suited for lots of…
XappMedia might be a company you haven't heard of, but that could change soon. It has spent the past few years pioneering a new ad format that prompts users to engage through voice commands. It's well suited for lots of…
BIA/Kelsey's crack team of industry analysts gathered on a Google Hangout today to offer their take on the events of the day. The question on the table today was, "What new business or product ideas have you seen in recent…