YP, a local search platform for more than 80 million people across the U.S., announced that participating GrubHub restaurant listings will be integrated across YP’s flagship consumer brands, including YP.com and the YP mobile app. The integration will allow YP users to view menus and place orders directly on information pages for restaurants.
Consumers will now find a more seamless transaction within the YP environment when conducting local searches, finding menu items and ordering food from GrubHub listings. The goal for YP is to have more traffic to its owned and operated properties and to have a stake in point of sale transactions.
GrubHub Inc. is an online and mobile food-ordering company that connects users with local takeout restaurants.
This partnerships with GrubHub comes after YP announced it generated nearly 400 million in mobile advertising revenue in 2013. YP is continuing to strengthen their mobile offerings to attract consumers who are more mobile than ever before.
YP has a clear focus on evolving the consumer experience from a local search perspective.