Skip to content

At Leading in Local: Facebook Pairs SMB Sales, Advertising

Facebook announced today an ambitious program to match sales related data from a variety of sources to show ROI. Speaking at BIA/Kelsey's Leading in Local: SMB Digital Marketing event in New Orleans, Product Marketing Manager Joe Devoy noted that the…

Read more

At Leading in Local: 'Big Data and SMB Sophistication'

SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several industry leaders noted at Leading in Local: SMB Digital Marketing…

Read more

At Leading in Local: ‘Big Data and SMB Sophistication’

SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several industry leaders noted at Leading in Local: SMB Digital Marketing…

Read more

At Leading in Local: ‘Almost Any Data’ Helps SMBs

"Not all data is created equal, but almost anything can be helpful," said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey's Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection…

Read more

This Just In: Berry Aquires LocalVox

The big announcement this morning at Leading in Local: SMB Digital Marketing -- The Berry Company has acquired LocalVox for an undisclosed amount. Berry was already an investor in LocalVox and has been one of the leading resellers of the…

Read more

At Leading in Local: Gary Shaw on Change and Transformation

Transformation is different from change, and has major implications on a company's fabric, said former Hibu (YellowBook) CTO Gary Shaw, who now heads consultancy Houstonian Partners. Shaw was speaking at BIA/Kelsey's Leading in Local: SMB Digital Marketing conference in New…

Read more

At Leading in Local: YPG CEO Julien Billot

In true disruptive technology style, YPG is separating digital sales from print sales to allow the company to grow overall even as print continues to decline, noted YPG CEO Julien Billot, during a keynote at Leading in Local: SMB Digital…

Read more

YP Names Lebow CRO

  YP has named David Lebow to the newly created position of Chief Revenue Officer, reporting to CEO David Krantz. Lebow was previously executive vice president, digital markets. This promotion puts Lebow in charge of YP's enormous 4,000 person sales…

Read more
Back To Top