How is Pinterest working with SMBs? How does programmatic work at the local level? How is Google shifting its proposition to resellers? What is going on behind the scenes at Amazon? Which service model has the most potential — do it with me, do it for me or do it yourself? Just a few of the questions tackled on Day 2 at Leading in Local: Interactive Local Media, here in San Francisco. Below is a sample from today’s #Leadinginlocal Twitter stream.

The dudes are coming to @Pinterest. 1/3 of all new signups are men. #leadinginlocal @indianameek @BIAKelsey

— Brandon Erlacher (@bserlacher) December 4, 2014

The current positioning: “Pinterest is a visual booking marking tool to save and share ideas” #leadinginlocal

— Abid Chaudhry (@abidc) December 4, 2014

Average pin gets ‘repinned’ on @pinterest an average of 11x. @indianameek #leadinginlocal @BIAKelsey

— Brandon Erlacher (@bserlacher) December 4, 2014

“Channel Sales is one of @google fastest growing segments” -Todd Rowe, Managing Director, Global Channel Sales #leadinginlocal @BIAKelsey

— Brandon Erlacher (@bserlacher) December 4, 2014

Google My Business is meant to be a single front door for small businesses to get involved with Google products #leadinginlocal

— Damian Rollison (@damianrollison) December 4, 2014

CardLinx is the only type of advertising that you can display online and measure the conversion in the store. -Tavares #leadinginlocal
— Brandon Erlacher (@bserlacher) December 4, 2014

.@YodleCourt says to expect larger agency partnerships next year #leadinginlocal pic.twitter.com/vVW1WTH021

— GeoMarketing (@geomarketing) December 4, 2014

Changing your scheduling system as an SMB is like changing your plumbing (Court C) #leadinginlocal #yodle

— Dan Frechtling (@ShopperMedia) December 4, 2014

“Automation has to be humanized, local and strategic.” from @manishw2gi #leadinginlocal

— Where2GetIt (@Where2GetIt) December 4, 2014

Apparently Amazon is a really tough place to work. Need to read Brad Stone’s book “The Everything Store.” Haven’t yet. #leadinginlocal

— Charles Laughlin (@claughlin2) December 4, 2014

How many service models are there really? DIY, DIFM, DIWM. Are they all different lenses on same thing? @staceysedbrook #leadinginlocal

— Abid Chaudhry (@abidc) December 4, 2014