Vistaprint’s Webs.com unit acquired back in 2011 continues to innovate its services platform for SMBs who know they need promotional solutions but need quick and easy workflows. This week Vistaprint announced with its Social Postcards service that essentially “if you can create a postcard, you can create a Facebook ad.” Many of us have probably created low cost business or post cards using Vistaprint, now it’s only a couple steps more to turn those print materials into Facebook ads. Right now Vistaprint’s offer to SMBs is to get “at least 5,000 views on Facebook for just $24.99” using “social postcards.”
According to BIA/Kelsey research, SMBs pretty much love Facebook with well over half (55.1 percent) using a Facebook page for business use. However, only 20 percent of SMBs run ads or promoted posts with Facebook. If the workflow is easy and the price is right, seems like a good formula to enable SMBs to tap into Facebook’s advertising power. And that’s exactly what Vistaprint’s new social postcards offer brings to the table.
Simplified and affordable tools like social postcards, with template and image libraries that also support customizations, allow SMBs to use familiar workflows with easy to understand enhancements to better leverage social media channels which SMBs love.