The call is the new click, as we keep saying. Phone calls to businesses have ratcheted up in the age of the smartphone — a device that bolts a search engine to a phone. We project this to grow to 72 billion calls by 2018. And it’s not just quantity but quality… these are high-intent consumer calls that convert well.
We examined these concepts and supporting data in a mega-session at our December ILM conference. The first of several videos is embedded below: the session’s introductory segment in which Abid Chaudhry and I set the stage for all of the speakers with a BIA/Kelsey data presentation.