The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet visionary Mitch Golub, who leaves Cars.com today after successfully developing it into a $1.8 Billion enterprise that has, along with AutoTrader.com, helped define all the best practices of working with the world’s most aggressive national and local marketers (the car manufacturers and car dealers.)
Also added: key brands defining the best in vertical marketing. Dental One Partners, VCA (Animal Hospitals) and Service Experts Heating and Air Conditioning have now been added to a lineup that also includes leaders from Brooks Brothers, UniGroup (United Van Lines), Rooms to Go, All My Sons Moving & Storage, El Pollo Loco, U-Haul International, Nestle TollHouse Cafe, and The Susan G. Komen Foundation.
Announced earlier: keynotes from Google’s Brendon Kraham; Facebook’s Jon Czaja; Bizhive’s Dave Walker, Kenshoo’s Aaron Goldman, Geary LSF’s Karen Traversi Kovaleski and The Weather Co’s Ryan Davis. There are also key sessions with thought leaders such as YP’s Melissa Burghardt, The Washington Post Co’s Ethan Selzer; The Dallas Morning News’ Grant Moise; Meredith Corp’s Pam Taylor; and TvB’s Steve Lanzano.
The program also marks the debut of key new BIA/Kelsey data on franchise marketing from our Local Commerce Monitor survey. And last but not least, we’ll be doing Dallas right, with two Best of Dallas receptions; a “Before the Bell” Dallas Innovator Breakfast at the Addison Treehouse sponsored by Speakeasy; Two social breakouts, including National DEMOs and Drinks and Women Leading in Local; and an After Hours Country Casino sponsored by Local Site Submit and Moon Valley Software.