The Unit Economics of On-Demand Services (Video)
One of the draws of the local on-demand economy (LODE) is how it flips the model for local commerce. For example, by connecting buyer and seller more directly, LODE sidesteps lots of traditional margin-compressing overhead (storefront, staff, warehouse, etc.) and engenders leaner unit economics.
This can be seen in GrubHub’s meal delivery from non-sit down restaurants. Without polished restaurants, wait staff, marketing budget and other overhead, these kitchens can get right to the essence of cooking and delivering high-quality and affordable meals with solid margins. Even lawyers are adopting the model.
In addition to our LODE white paper, we unpacked these unit economics at BIA/Kelsey NOW. In an opening presentation, we covered some examples and breakdowns of how these models are coming together. That and other LODE fundamentals were covered as an overture for the day’s sessions and themes.
You can see the session video below, and stay tuned for lots more footage from all of the sessions. There’s lots of good video “in the can” from what one attendee called a“high caliber, content-dense and forward thinking,” summit.