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LMW, Issue 30: Best of Summer Reading

Publication of the BIA/Kelsey Local Media Watch newsletter will take a week off, as our editors enjoy some well-deserved downtime. Newsletter publication will resume next Thursday. Meanwhile, we invite you to enjoy some favorite stories from the past few weeks.…

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BIA/Kelsey Vertical Reports: Turbulence Ahead in Financial Services

BIA/Kelsey has released its 2015 Insights into Local Advertising report for the Financial Vertical. The report provides BIA/Kelsey’s estimates of marketing and advertising spend in each of the major segments of the Financial Services industry.

One important takeaway is that financial services are undergoing rapid transformation due to automation, innovation in financial technology and changing consumer preferences that favor smaller more service-oriented banks.

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