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According to BIA/Kelsey’s Local Commerce Monitor (LCM) Wave 18, the average annual spend on advertising and promotion for SMBs in the financial services vertical* was $31,012. This is the second highest of the verticals covered in the survey. Financial Services SMBs reported spending an average 20.4 percent, or $6,326, of their advertising budget on social media annually.


BIA/Kelsey’s LCM reports can be viewed and downloaded by clients here, or purchased a la carte in the new BIA/Kelsey eStore.

*Financial Services vertical includes accounting/bookkeeping, other financial services, insurance, and real estate brokerage and development.

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