WorkWave: Tackling ‘Last Mile’ Marketing for Local Services
A lot of attention has been paid to “last mile” delivery, marketing and management issues for businesses. Most of it has been focused on retail solutions (i.e. Walmart, Amazon, Google and eBay).
But what about last mile issues for local services that take products from distribution centers and deliver them to homes and businesses? Can these efforts boost business via better ordering processes and creating more efficiencies? Can they move the needle on more impulse buying?
That’s the challenge being addressed by WorkWave, a 200 person, New Jersey-based fleet management company that launched in 1984. The company has recently rebranded from Marathon Data Systems to address broader marketing issues, including the ability to use cloud-based, mobile features to track prospects, leads, schedules, routing solutions – and provide the analytics that come with that.
The company works with more than 8,000 customers. According to CEO Chris Sullens, its largest verticals include janitorial, pest control, lawn and landscape, heating and plumbing, and cleaning.
As part of the rebranding, WorkWave has acquired two businesses: RefGo, a business reviews and marketing automation preduct launched by former Local Corp. exec Malcolm Lewis; and Contact Us, a providee of online marketing tools. Features from both companies become part of the new ContactUs suite of SMB marketing solutions. Three tiers of services are currently priced from $20 to $150 a month, although Sullens says the pricing will be adjusted.
Lewis, in a statement, notes that “the beauty of our reviews product is that it provides insight into customer perception and service levels while helping clients increase lead volume and quality.”
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