LMW, Issue 46: The $7 Trillion Local Endgame

Where does last-click attribution fail? What are best practices in SEO for SMBs? And what’s being done to capture a piece of the $7 trillion in offline consumer spending?
These are a few topics we tackled this week, aggregated into the Local Media Watch newsletter. Click the image below to read the full issue.
____________
Subscribe to LMW (free) to get it in your inbox during its regular Thursday circulation.