Phone calls are sexy again. For a device that is 150 years old, the phone is getting reinvented in the smartphone era. Bolted to a local search and discovery engine, it’s creating all new opportunities for local businesses to drive and track leads. This is what we call call commerce.

Last week, we held a webcast on this topic (watch the replay here). To synthesize our data and insights, I built a presentation on our analyst view of the call commerce opportunity. You can see it below (slides and audio), packaged as the latest in our ongoing Analyst Workshop series.

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Call commerce will be a key topic we’ll discuss at BIA/Kelsey NEXT in L.A. in two short weeks. Check out the agenda here.